by Jessica McLin | Apr 6, 2021 | Management, Medical Affairs
Overall Training Challenge One of the workshops most frequently requested by Medical Affairs teams is some version of “Building Rapport with KOLs” or “Developing Long-Term KOL Relationships.” In those workshops, we...
by Jessica McLin | Mar 16, 2021 | Medical Affairs, Training
Quick-Start Synopsis Every MSL has a story (or several) of a KOL who, despite being repeatedly presented with new data, remained convinced that their outdated opinion was correct. How could the KOL maintain their viewpoint even when presented with robust,...