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Coaching to Improve Conversational Skills

Coaching to Improve Conversational Skills

by Jessica McLin | Apr 6, 2021 | Management, Medical Affairs

Overall Training Challenge  One of the workshops most frequently requested by Medical Affairs teams is some version of “Building Rapport with KOLs” or “Developing Long-Term KOL Relationships.” In those workshops, we...
What to do when KOLs engage in “motivated reasoning”

What to do when KOLs engage in “motivated reasoning”

by Jessica McLin | Mar 16, 2021 | Medical Affairs, Training

Quick-Start Synopsis  Every MSL has a story (or several) of a KOL who, despite being repeatedly presented with new data, remained convinced that their outdated opinion was correct. How could the KOL maintain their viewpoint even when presented with robust,...

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