Product Launch
Organizations have one chance to make a first impression. Help your product resonate with KOLs.
We Can Help
Medical teams are generally lean and do not have the excess capacity to successfully run a launch program while executing on the day-to-day.
Structural System Level Support
Get a few items off the your plate when you have bandwidth issues. Delegate tasks with confidence!
Payload System Level Support
Extend your Medical Affairs team without bringing on new people; we are your extra set of hands.
Guidance System Level Support
Delegate an entire project from the larger Project Launch spreadsheet. We will get it done!
Propulsion System Level Support
We can be a sounding board and your agency. This is especially good for small teams or those without launch experience.
Orbit Level Support
Your partner for all phases – before, during, and after launch. Success!
What Level of Support Does Your Launch Require?
Every launch is unique. The demands and deliverables required of Medical Affairs will likewise be unique.
Bain & Company suggest organizing a launch like a micro-battle. Focus on strategic issues for Medical Affairs. Even when planning for the launch, be prepared to flex and pivot should market conditions change.
We are prepared to provide the support level you require.
Where in the Process Can We Assist You?
Your needs may differ from one launch to another:
new product; line extension; device; technology; new MSL team; or a focus on payer support.
We are flexible to help you be flexible.
Launch Meetings
Planning (Live or virtual)
Materials creation
Communication streams
Facilitation
Speaker preparation
Production
Materials Creation
Field & internal team
Disease state
Managed Markets
Data training
Scenario based training
Skills Building
Webinar series
Ongoing education
Knowledge application
Infographics
Presentation visuals
Team Certification
Curriculum creation
Online testing
Proctored testing
Live application evaluation
Territory Management
Prioritization
Participation
Success Factors
MSL as entrepreneur
Post-Launch Support
Spaced repetition activities
Using key data points
Updated data points
What’s new communications
Supported Medical Affairs Launches
Launch experience in Medical Affairs is relatively rare. There is a high demand for employees with experience launching products.
Our team has experience with various types of products. Some were never brought to market. Others were line extensions. Some were never formally launched. We even have been on teams bringing a biosimilar to market!
Product Launch is Critical to Success
Foundation
Medical Affairs product launch sets the trajectory for product success in the market. The pre-launch period is critical.
Roadmap Planning
Launch execution is a leading indicator of product outcome at one year. In fact, launch success indicates success during the entire duration of patent exclusivity. Medical establishes product credibility and awareness.
Execute & Monitor
Relationships with external expert relationships engage the market and establish uptake. Medical shares new data and listens.
Launch
Excellence
Launches are a big deal in the pharmaceutical industry. McKinsey research find that only 25% of launches are for highly differentiated drugs. The roadmap is different every time.
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