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What to do when KOLs engage in “motivated reasoning”

What to do when KOLs engage in “motivated reasoning”

by Jessica McLin | Mar 16, 2021 | Medical Affairs, Training

Quick-Start Synopsis  Every MSL has a story (or several) of a KOL who, despite being repeatedly presented with new data, remained convinced that their outdated opinion was correct. How could the KOL maintain their viewpoint even when presented with robust,...

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