Your Medical Affairs team needs to stay up to date on new clinical data. However, journal articles condensed into a bare narrative are not likely to interest a large audience – internal or external! For learner motivation and engagement, take data out of dense data tables to make it more accessible and remember that science is made for storytelling! Clinical data cannot tell a story if it is locked in a 10×10 table of other numbers and measurements.
This client needed clinical data content that was shown in a compelling and visually appealing manner.