What to do when KOLs engage in “motivated reasoning”
Quick-Start Synopsis Every MSL has a story (or several) of a KOL who, despite being repeatedly presented with new data, remained convinced that their outdated opinion was correct. How could the KOL maintain their viewpoint even when presented with robust,...
How Does an MSL Team Quickly Develop New Data for an Urgent Business Need?
Overall Training Challenge The client was clear on the goals of this project. There was an urgent business need for a scientific PowerPoint presentation on a new topic, but management also needed to protect the time...
How to Demonstrate the Value of Medical Affairs to Your Stakeholders: Metrics and Industry Standards
What metrics does your MA group use to measure team performance and/or its impact on business objectives? Show the value of medical affairs.
Supporting a Field Team with Microlearning
A field team needs new content to take into the field that is not always about a product. Providing useful data in a quick format helps busy professionals.
