What to do when KOLs engage in “motivated reasoning”
Quick-Start Synopsis Every MSL has a story (or several) of a KOL who, despite being repeatedly presented with new data, remained convinced that their outdated opinion was correct. How could the KOL maintain their viewpoint even when presented with robust,...
Capturing KOL Attention with the Clarity of Your Dialogue
When an MSL is planning for a KOL meeting, topics for discussion are not the only consideration. The MSL should also consider how the dialogue will develop through the give and take of conversation. By considering potential KOL responses, the MSL can be prepared with data points, articles, slides, and verbiage to drive the conversation to a successful conclusion.