Behaviorism is a learning theory that provides positive reinforcement for learners
Quick-Start Synopsis Behaviorism has a long history as a learning theory. It was very popular in the early 20th century. Teachers used the concept to standardize classrooms and design curricula. Let’s illustrate...
What to do when KOLs engage in “motivated reasoning”
Quick-Start Synopsis Every MSL has a story (or several) of a KOL who, despite being repeatedly presented with new data, remained convinced that their outdated opinion was correct. How could the KOL maintain their viewpoint even when presented with robust,...
Dual Coding – Providing an image with narration that explains the image is the most effective way to teach
Quick-Start Synopsis When people give their attention to information, the information is taken into working memory by a verbal channel and a visual channel. Taking in information through two sources (also known as dual...
Supporting a Field Team with Microlearning
A field team needs new content to take into the field that is not always about a product. Providing useful data in a quick format helps busy professionals.
