Overall Training Challenge: New journal articles come out daily. Even when a team is focused on a sliver of the 2.5 million journal articles that are published each year it is very hard to keep up. A medical affairs department wanted to improve support of the team. Leaders sought a way to communicate key article data and conclusions to the field team with a rapid turnaround. Ideally, the communication should be sent out within 24-48 hours of publication (or early publication).
Solution: Versant Learning Solutions became a preferred partner. When key articles were published, Versant created eye catching infographics that captured key data and presented it in a visually pleasing manner.
Assets were sent to the field team as a PDF, or embedded in an email, or embedded on an intranet site. The team was able to extend ROI by leveraging the materials for the in-house Medical Affairs team as well.
5 New Things in Primary Headache Disorders
More information on the project: Coming Soon
If this is a solution that appeals to you, contact us! We can help you with field MSL support.