Don’t add a video to add a video – add video strategically to your training content in medical affairs.
Training content works best when it is fit for purpose.
Take a Deeper Dive
It would not be wise to create a quiz of Step 1 Physiology questions when your audience isn’t sure if an alveolae is in the lung or should be on a dinner plate. That’s a simple example, but there are many in the learning and development realm.
If you add an impressive 3D video of a biological mechanism in a place where it doesn’t make sense, you’ve missed an opportunity to engage the audience.
When adding video to medical affairs training, consider the purpose of the video.
How does the video enhance the training?
Are you adding the video to a PowerPoint presentation that a presenter will play live in front of an audience?
Is video being added to an e-learning module to provide more information on a concept or an alternative perspective on the data?
Do you include a video during an onboarding course to demonstrate the steps to create an expense report so that finance won’t return the form to the new employee due to errors?
Have you decided to use video During the soft skills workshop to demonstrate different types of body language?
In each case, the purpose and objective of using the video content are clear.
If a video doesn’t add value to the training content for medical affairs, the training department should not add the video.
Of course, the same is true for imagery, but given the expense of some videos to create it can eat away at a training project budget.
There are many great ways to use video through a training program, but it is not the right choice for every opportunity.
Proven Value for Medical Affairs
If this seems complicated, don’t fear! Versant Learning Solutions can look at what training content is available and develop a plan to use the material in the best possible manner.
Versant Learning has worked with Medical Affairs departments for years, and we have an interest in helping create engaging training for your team.
Contact Us to Develop Your Strategy
If you would like to discuss your team’s situation, please contact us.